In November, we replaced the front page montage with an image that showed me using an old tin can "phone" with a witty caption. While this was an improvement over the jumbled montage that preceded it, it still seemed that it wasn't really saying much. It made a statement of what BitWIse was not, but it didn't really help say what BitWise is. After a lot of searching and thought, it became apparent that there's no image that just says "IM." A person at a computer isn't very inspiring. A bunch of people sitting in a meeting, or around a computer, isn't really accurate.
It's a fine line between professional and artsy. I think we found it, and captioned it perfectly. Check it out at http://www.bitwiseim.com and see what you think!